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Study after study over the past decade has found corporate reputations to be worth about a third of their market capitalizations on average.
That share has likely grown in the “stakeholder economy,” where companies need to not only show strong profits and growth to investors, but also demonstrate real social value to customers, employees, governments, and communities.
Meanwhile, major shifts in the media and communications landscape have made corporate reputations more vulnerable than ever. Today’s stakeholders can air their views about a company with the tap of a finger, and social media algorithms and artificial intelligence can turn them into a maelstrom of fact and fiction.
Add to it the recent wave of pandemic, war, social unrest, and natural disasters, and it’s no wonder companies are investing one-third more in outside public relations than in 2018.
With three decades of experience working for world-leading corporations, Podium Strategy offers agile, efficient, and impactful communication programs to help its clients maneuver and excel in this environment.
Whether you’re staking a new competitive position in the market, navigating reputational threats, or reinforcing your core communications capabilities, Podium provides the time-tested skills and resources to help you.
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